ONLINE ADVERTISING
The companies have got a lot of possibilities to publish their propaganda. They can use "pop-ups" which opens in front of the current page, displaying an advertisement or entire webpage. "Floating ad" is also a great possibility to get attention. This is an ad Which moves across the user `s screen or floats above the content. Many homepages have got a lot of adverstisements on one (or both) sides or between different parts of the page. For example http://www.gmx.net/ has got more than 40 different advertisements even at the front page.
Also youtube.com is a great chance to publish videos of the products of a company like Coca Cola (http://www.youtube.com/watch?v=pYPCejio-c4) or Ikea (http://www.youtube.com/watch?v=nja-GJfpZJY) do.
Other examples are: E-mail marketing which is often known as "opt-in e-mail advertising", advertising networks, Social network advertising, banner ads etc.
Pros:
+ Immediate publishing of information and content that is not limited by geography or time
+ Efficiency of advertiser `s investment
+ Low costs
+ It is hardly to be overlooked
+ It is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer review
Contras:
- advertisements in the form of cookies / pop-ups can be blocked by the user
- The propaganda can be a nuisance for the Internet users
- Traditional advertising simply can not be carried over to the internet, replacing full-page ads on the back of The New York Times or 30-second spots on the Super Bowl broadcast with pop-ups, banners, click-throughs on side bars.
0 comentarios:
Publicar un comentario